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Le Lumiere awarded WDM Authorised Diamond Dealer status

16 March 2016, IDMA

Leading Malaysia jewellery retailer Le Lumiere awarded WDM Authorised Diamond Dealer status

Hong Kong, March 16, 2016 : Leading diamond jewellery retailer Le Lumiere owned by Tomei, one of Malaysia's leading retail jewellery chains, and the World Diamond Mark Foundation (WDM), a non-for-profit organisation established in 2012 by the World Federation of Diamond Bourses (WFDB), have signed an accreditation agreement that secures the status of the Le Lumiere as Malaysia' first retail jeweller to join the WDM Authorised Diamond Dealer programme. The signing ceremony took place in Kuala Lumpur and Hong Kong on March 5th, in the presence of Mr. Datuk Ng Yih Pyng, Le Lumiere's parent company's Managing Director and WDM Chairman Alex Popov. 

Commenting on accreditation signing ceremony, Mr. Datuk Ng said that the group's Founder and Chairman, Mr. Datuk Ng Teck Fong and the Board of Directors were very pleased and honoured to see Le Lumiere gain the status of the pioneer retail jeweller to attain the title of WDM Authorised Diamond Dealer in the country. "The reputation and image of the Le Lumiere as a leader in Malaysia's retail jewellery are of our foremost concern. Therefore, by accrediting Le Lumiere to the WDM ADD programme, we yet are taking another step in sustaining the retailer's image, contributing to the improvement of consumer confidence in diamonds and diamond jewellery, and consequently increasing sales of diamonds and diamond jewellery to our target audiences," Datuk Ng Yih Pyng stated. 

"We thank the Tomei Chairman and Board for their leadership and vision for Malaysia diamond jewellery retail trade future by starting with the Le Lumiere brand,' Alex Popov commented. "By joining the WDM's efforts and by adopting the WDM's ADD programme, the company will be making great headway in bringing back diamonds and diamond jewellery into the top performing categories in the luxury product consumer market," the WDM Chairman concluded.

About the World Diamond Mark
The World Diamond Mark® Foundation (WDMF) was founded on the premise that diamonds and diamond jewellery can and must perform significantly better in the luxury product consumer market. To reach that goal, the industry - from diamond producers to retail jewelers - is acting in unison to promote, advertise and market diamonds and diamond jewellery more effectively and visibly to the end-consumer. Established in 2012 by the World Federation of Diamond Bourses (WFDB), the WDMF's global objective is to boost consumer demand for diamonds and diamond jewellery.

For more information about the World Diamond Mark, visit